Hi Reader,

Feeling the pressure to attract top talent and drive business growth? Many companies overlook a valuable resource: Employee Resource Groups (ERGs). Often seen as social clubs, ERGs can be powerful strategic partners, contributing significantly to key business objectives.

Challenges You Might Be Facing:

• Limited Strategic Focus: ERGs often operate outside the mainstream of business objectives, hindering their impact.
• Unleashing the Untapped Potential: Many companies fail to fully utilize the diverse perspectives and talent pool within ERGs.

Success in Action:

• Boosting Innovation & Growth:General Motors (GM) established an ERG for its LGBTQ+ employees. This ERG played a pivotal role in developing a new marketing campaign specifically targeted towards the LGBTQ+ community, resulting in a significant market share increase (https://www.gm.com/commitments/people).
• Driving Diversity in Leadership:EY, a global professional services firm, leveraged its ERGs to create mentorship programs specifically focused on supporting women and minorities in leadership development. This initiative led to a 20% increase in women and minorities in senior leadership positions within two years (https://www.ey.com/en_us/diversity-inclusiveness).

The Impressive Outcomes:

• Attract & Retain Top Talent
• Drive Innovation & Growth
• Stronger Business Performance

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Here's How Can Address These Challenges:

• Strategic Alignment: Connect ERG goals with company objectives, showcasing their value.
• Leadership Development: Invest in training and resources to empower ERG leaders.
• Open Communication: Foster clear communication channels between ERGs, management, and the workforce.

DIY Solutions to Kickstart Your Journey:

• Conduct an ERG Impact Assessment: Gather data on ERG activities and their impact on business goals. This data can help you demonstrate the value of ERGs and secure greater support.
• Launch an ERG "Innovation Challenge": Challenge ERGs to develop solutions to specific business problems, showcasing their strategic thinking and problem-solving abilities.

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Want Expert Help Supercharging Your ERGs?

We specialize in transforming ERGs into strategic partners for organizational development. We offer a range of solutions to help you leverage the full potential of your ERGs, from strategic alignment to leadership development programs.

​Contact me today for a free consultation and learn how we can help you unlock the full potential of your ERGs!

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Sharitta Marshall

Creator, of the ERG Program Management Certification

​Connect with me on LinkedIn​